Copywriting
PRINT + DIGITAL / BLOG POSTS / WEBSITE COPY / EDITORIAL
Are you getting your message across effectively?
Great content captures the DNA of your brand and tells
the story of your business. Every written word you share
is an opportunity to communicate directly with your target
market and getting it right is an essential link in your
marketing plan. We provide copywriting services in
the form of web copy, campaign copy, social media posts, press releases, articles, interviews, newsletters,
editorial content and more—if you need to communicate
by the written or spoken word, we can help. Whether we’re
advising on tone-of-voice or editorial guidelines, or creating
content that effectively communicates your distinct identity
and message to your specific audience, we’ll set you apart
from your competitors, help you express your core values
and tell your unique story.
Editorial Services
COPY EDITING / PROOF READING / FACT CHECKING
Nothing projects a poor impression of your business quite like inaccuracies and errors in your written communications. Sloppy mistakes may make readers question the quality of your brand and risk ending a customer journey at the first step. By using our editorial expertise to correct your online or print publications, you can be sure that your message reaches its target market as clearly as possible. Our exacting standards and attention to detail span three different levels of service: full-blown fact-checking (to ensure all factual assertions are correct), copy editing (to review spelling, grammar, style, sense, consistency and punctuation) and proof reading (for a final check in layout).
Translation
FRENCH > ENGLISH / TRANSCREATION / LOCALIZATION
An inaccurate text as the result of a bad translation will cast doubt on your actual message—if indeed it can be clearly understood. Unintentionally clumsy, confusing or comical turns of phrase can detract from your message and cause readers to question the professionalism of your brand. And—worst case scenario—your text could end up as a bona fide PR disaster, condemned to be hashtagged #translationfail. That’s why we maintain that a watertight translation is essential and we insist they are carried out by native professionals. With Unlock, you’ll never get a clunky literal Google Translate-style result, nor indeed will your message get lost in translation. For more complicated projects, we also specialize in transcreation—a service which combines copywriting with translation. We don’t just translate your words, we localize your message, making sure the content is understood by those in your target market. And, for us, this is the very essence of effective written communication.